Less packaging. More smiles.

Since 2015, Amazon has reduced packaging weight per shipment on average by over 41% and avoided more than 2 million tons of packaging. Amazon invites Vendors to participate in Frustration-Free Packaging (FFP) programmes, which set industry standards and guidance for brands. Optimised packaging delights customers, is more sustainable and improves operations.

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Step 1. Design

Create fun and compact packaging that uses less material.

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Step 2. Test and certify

Certify items using Amazon’s comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network.

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Step 3. Enrol

Now that your packaging has been certified, it’s time to enrol your packaging.

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Where it all began

Amazon’s Founder and CEO, Jeff Bezos, introduced Frustration-Free Packaging, a programme for Vendors to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties). From its start, Frustration-Free Packaging has been focused on delighting customers by reducing the packaging size and amount of materials.

Traditional retail requires packaging to be oversized so that products appeal more to customers while on display shelves. Frustration-Free Packaging helps ensure packaging is the right size and utilises recyclable materials to further reduce our paper and non-recyclable material consumption.

Where we are heading

As a founding member of The Climate Pledge, we are advancing towards our commitment to be net-zero carbon emissions by 2040, 10 years ahead of the Paris Agreement. As part of this goal, we are expanding our FFP partnerships with Vendors to more shipments. We want to grow the proportion of shipments that are easy to open, 100% recyclable and that Amazon can ship without adding protective packaging to our Vendors.

Discover the many benefits that brands have realised.

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