SIPP packaging guidelines for Retail Vendors only (not FBA Sellers) are changing in 2025. If you are a Retail Vendor that ships products to Amazon, click here to know more.
The Frustration Free Packaging programme is now the Ships in Product Packaging programme!
Explore the updated website for program information, design resources, enrolment steps, FAQs, and more.

Amazon partners with brands around the world to delight customers and reduce the need for Amazon to add additional protective packaging. Since 2015, this and other efforts have allowed Amazon to reduce packaging weight per shipment on average by over 41% and avoid more than 2 million tonnes of packaging.

Less packaging. More smiles.

  • Vendors
    Click here if you are a Vendor looking to join these programmes
  • Sellers
    Click here if you are a Seller that fulfils with Amazon looking to join these programmes
  • Customers
    Click here if you are a customer that wants to learn more about the Ships in Product Packaging programme

What is the Ships in Product Packaging (SIPP) programme?

The Ships in Product Packaging programme offers Amazon Selling Partners the opportunity to test and qualify to dispatch customer orders in their own custom brand packaging without any Amazon-added material. Where possible, this packaging is easy to open and 100% recyclable.

I have previously heard of the Frustration Free Packaging (FFP) or Ship in Own Container (SIOC) programme, is this the same programme?

Yes, we have recently rebranded to Ships in Product Packaging (SIPP) to better reflect the programme’s objective. You may still see FFP or SIOC terminology utilised within programme materials, as these represent differences in certification.

Why is this programme important to customers?

The Ships in Product Packaging programme answers customers’ request for less packaging waste, while allowing them to enjoy the convenience of online shopping. Learn more about the customer experience.

Why is this programme important to Amazon’s Selling Partners?

Optimised packaging delights customers, can be more sustainable and improves operations. Amazon offers additional incentives for Selling Partners who participate in the programme.

What are the requirements to participate?

Product and packaging must measure at least 15.24 x 10.16 x 0.95 cm regardless of packaging structure and follow a short testing sequence to ensure that packaging can sufficiently withstand fulfilment. Review the programme guidelines for a comprehensive view of product and packaging requirements.

How can I certify my products in the programme?

Certifying your products in the Ships in Product Packaging consists of three steps: 1) design your packaging (if needed), 2) test your packaging to ensure that it can protect the product throughout delivery and 3) enrol. If you are a Seller who fulfils with Amazon or you are a Vendor, use the respective links above to navigate to instructions on participation and enrolment. Please note that depending on how you sell products with Amazon, there may be differences in benefits or in the enrolment process to participate in the programme.

Will this programme evolve in the future?

As a founding member of The Climate Pledge, we are advancing toward our commitment to decarbonisation. With this, we are continuously expanding our programme to more products and launching new incentives. Check this website frequently to review important programme news and updates.

What other sustainable initiatives are occurring at Amazon?

We are committed to and invested in sustainability because it’s a win all around – it’s good for the planet, for the business, for our customers and for our communities Learn more about how we are creating a more sustainable future for all at Amazon.

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